My Role
Brand Strategy
Content Strategy
Portfolio Architecture
Creative Direction
Design
Content Strategy
Portfolio Architecture
Creative Direction
Design
Celebrating Brazil was the strategic premise for the complete redesign of Suflê. The shapes and colours of the Brazilian flag were the base point to create a vibrant, fun and iconic visual system including packaging, print and digital. The new logo conveys the boldness and simplicity of the meals while reinforcing the friendliness of the Brazilian people. Everything is wrapped in a content strategy and tagline to position Suflê as an authentic brand that is deeply rooted in the Brazilian culture.
