My Role
Brand Strategy
Portfolio Architecture
Creative Direction
Design
Portfolio Architecture
Creative Direction
Design
A complete rebrand for Pampa Y Patagonia that supports the startup founder's ambition to go retail with its premium sauces wrapped in a solid design system that allows consistency for future products. While the “Authentically Latino. Proudly Canadian” tagline synthesizes the brand positioning and value proposition, the design system leverages the concept of freedom. An intrinsic trait of the Latino heritage of the people from the Brazilian Pampas and Argentinian Patagonia is symbolically represented by the horse.
