My Role
Brand Strategy
UX & Content Strategy
Logo, Visual ID, Web & Social Design
UX & Content Strategy
Logo, Visual ID, Web & Social Design
Setting the strategic foundation for Radcliffe Psychotherapy Clinic to promote its unique general and ADHD-informed therapy practice, wrapped up in a timeless and neurodiversity-conscious design for print and web. The project translated the founders' long-term business vision into a clear brand strategy, allowing marketing multiple lines of business consistently, under an umbrella concept that communicates purpose and meaning through light-hearted and authentic visual codes.
