Hi there, I am Dani Martins.
Nice to e-meet you :)
Nice to e-meet you :)
I'm a branding, design and advertising professional with 20 years of international experience in brand strategy, creative direction and UX strategy and design.
I believe that successful brands are built on purpose and effective design is intentional, contextual and meaningful.
My professional journey allowed me to work with multiple product and service categories such as CPG, food and beverages, automotive, banking, spirits, entertainment, fashion and technology. The list of brands I helped along the way includes RBC Royal Bank, Hershey’s, LYCRA, Smirnoff, Johnnie Walker, Absolut, Ford Canada, TNT, HEXO Cannabis, Bauducco Foods, Adidas and Facebook.
Aside from work, I am a musician, photography enthusiast, husband and dad who values respect, fairness, self-awareness and personal growth.
What people say about me
"...outstanding, fast and accurate...Easy to relate, humble whenever it is needed, expert & deep whenever is it requested."
"...really focused, hard worker and talented...has a great personality and everyone loves to work with him."
"...amazing mentor to PsyMood since our inception...I recommend his work to anyone who's engaged in transforming your brand into something bigger..."
"...can deliver brand strategy, concepts and execution...Dani has strong leadership and collaboration skills and it’s a pleasure working with him."
"...immensely creative, innovative and thorough strategist...deep understanding of branding, innovation and user experience."
"...not only as an experienced designer but also as a strategy advisor...he has helped me here in the USA to define portfolio and promotional strategies."
"...he knows how to apply his aesthetic sense and intuition in favor of planning and strategy, making the speech simple, more relevant and impactful."
"...creative and organized leader with crisp and clear point o view. Ingenious he leads the work to another level...without taking the fun away."