Ad Campaigns

A compilation of select advertising campaigns that I worked on as a brand planner helping global brands like Ford Canada, LYCRA, Space TV and TNT drive performance, build awareness, and launch new products and brand positionings in the North and South America markets.


Ford Canada

Multi-SUV (Tiers 1, 2 and 3 Campaign)

Brand Planner @ GTB Toronto


LYCRA

LYCRA Moves You (Brand Repositioning Campaign)

Brand Planner @ M&C Saatchi (Santa Clara)


Turner Entertainment (Space TV)

From Horror To Football (Sports Programming Repositioning Campaign)

Brand Planner @ M&C Saatchi (Santa Clara)


Turner Entertainment (TNT)

Under The Dome (Season Launch Campaign)

Brand Planner @ M&C Saatchi (Santa Clara)


O Boticário (Quem Disse Berenice)

That's Not For Me (Awareness Campaign)

Brand Planner @ M&C Saatchi (Santa Clara)


Turner Entertainment (Space TV)

Scary October Campaign (Performance Campaign)

Brand Planner @ M&C Saatchi, Santa Clara


J. Macêdo (Dona Benta)

Inspiration (Product Launch Campaign)

Brand Planner @ M&C Saatchi (Santa Clara)


J. Macêdo (Petybon)

Lasagna Day (Performance Campaign)

Brand Planner @ M&C Saatchi (Santa Clara)


Takeda Pharmaceuticals (Xantinon)

Liver Defender (Performance Campaign)

Brand Planner @ M&C Saatchi (Santa Clara)


Alpargatas (Topper)

Everything Is Goal (Brand Repositioning Campaign)

Brand Planner @ M&C Saatchi (Santa Clara)


Alpargatas (Rainha)

Life Is A Sport (Brand Repositioning Campaign)

Brand Planner @ M&C Saatchi, Santa Clara


J. Macêdo (Sol)

Sun Is Fun (Performance Campaign)

Brand Planner @ M&C Saatchi (Santa Clara)


Diageo (Jun Daiti Sake)

Apologies (Awareness Campaign)

Brand Planner @ M&C Saatchi (Santa Clara)

My Role
Research & Insight
Creative Strategy
Comms Planning
Creative Brief

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